Principle 1 of 9
1 - Optimise Designs For Purpose
Optimise designs to minimise material usage, trimming and waste. Consider functional and end of life requirements from the design stage.
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Material yield %
Proportion of substrate used in the final product vs trim and makeready waste.
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kg CO₂e / m²
Embodied carbon per sq. metre — reflects efficiency of material and format choices.
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Recyclability score
Assessment of whether the finished design is compatible with mainstream end‑of‑life recovery.
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WHAT IT MEANS
Most of a printed product’s environmental impact is locked in at the design stage — before a single sheet is printed. Decisions about size, format, substrate, ink coverage, and finishing made early in the process determine material use, waste generated in production, and whether the product can be recovered or recycled at end of life. Design is the first and most powerful lever for sustainable print. of printed product’s environmental impact is locked.
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HOW TO ACT
Optimise page sizes and layouts to maximise substrate utilisation and minimise trim waste.
Specify only the materials, coatings, and finishes needed for the product’s functional requirements — avoid over‑engineering.
Consider end‑of‑life from the outset — choose formats and material combinations that are compatible with local recovery and recycling systems.
Involve print production teams early in the design process to identify waste‑reduction opportunities before files are finalised.
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WHY IT MATTERS
Sustainable design decisions cost nothing extra and can dramatically reduce material consumption, production waste, and end‑of‑life impact. Engaging production expertise at the design stage prevents costly and wasteful last‑minute changes, and ensures the printed product performs its purpose with the minimum environmental footprint.
All 9 principles in full, what it means, how to act, and how to measure progress.
The Manifesto is a living initiative. As print technology, regulation and industry practice evolve, we want the people working in this industry every day to help shape that.
Whether you're a print business, a brand, a supplier or an industry body, your perspective matters. Get in touch to join the conversation, contribute to the next phase, or simply let us know what sustainability challenges you're facing.